About this project
Auckland-Based electronics company ‘Control Your Way’ approached us to review their brand and launch their product (a range of PCB boards) on Kickstarter.
After reviewing the company’s existing brand and website, we proposed that a new brand needed to be created to better resonate with the desired audience of electronic hobbyists and gadget enthusiasts.
This project included:
- Brand audit and review
- Brand name review (along with recommended name change to Webifi)
- Logo design
- Illustration of diagrams and infographics to explain the product family
- Website design
- E-commerce website development
- Promotional video concept development and production
- Kickstarter Campaign development