About this project
After launching their online store in February 2018, the team at Be Born noticed a lack of engagement with their brand.
We were engaged to review the reasons behind the lack of engagement and found a significant disconnect between their core values, their brand, and their stock. This disconnect led to advertising budgets being spent on engaging audiences via social media that would ultimately not identify with the clothing sold on the site.
After identifying this issue, we worked closely with the business owner to more clearly define the core values of Be Born (which are style and environmental conscience); and from there the key audiences were defined in order to create stronger advertising messages that resonate with the right audience.