Google Ads + WordPress

About this project

This Auckland-based Insinkerator reseller approached us to update the look and feel of their WordPress website and review the effectiveness of their Google Ad campaigns.

This project included:

• Design and development of WordPress website to better engage users
• Creation of visual and text-based Google Ads
• Review of Google Ad settings, creation of new ad campaigns, and adjustments to keywords, ad content and more.

Results:

In our 2025 ad audit for the business, we were able to boost incoming leads by 6x, and increase site traffic by 168%.

In our 2022 ad audit for the business, we kept the client’s existing ad budget in place, and obtained the following results:

• Reduced cost per click by approximately 60%
• Dropped the bounce rates from ads from 60% to just 2%
• Closed sales more than doubled
• Increased Live Chat and incoming phone enquiries by 6x
• Doubled Contact Form submissions.