Sink Appliances

About this project

This Auckland-based Insinkerator reseller approached us to update the look and feel of their WordPress website and review the effectiveness of their Google Ad campaigns.

This project included:

• Design and development of WordPress website to better engage users
• Creation of visual and text-based Google Ads
• Review of Google Ad settings, creation of new ad campaigns, and adjustments to keywords, ad content and more.

Results:

After just two months the client saw a 3x time increase in ad views and an increase of 146% in traffic to the site driven by Google Ads, with no change to overall spend.

• Cost per click down by roughly 60% ($1.43 down to $0.53)
• Closed sales more than doubled
• Number of unique visitors to the site doubled
• Bounce rates from Ads dropped from 60% to 2%
• Live Chat requests increased 6x
• Calls from website phone number increased 6x
• Contact Form submissions more than doubled.