Lush Perspectives
Info
Lush Perspectives
2019
About this project
Lush Perspectives is a long-established company which assists people develop and refine their home, work and mental well-being. The methodologies used by the business to assist individuals are based on scientific research into how the brain works and neuro-pathway research.
The business had been using a brand which featured flowers and a red, blue and grey colour palette. We were approached to refine and modernise the brand to better reflect the brand goals and abilities.
We decided to retain the colour palette and flower imagery to retain a link to the previous brand, but with a fresh approach.
The triad – or series of three – features heavily in the way the business structures its services; from the three key areas it focuses on (home, health, work); to the way in which learning materials are structured. As a result, we incorporated three colours which could be used to identify core learning areas, along with three dots within the logo.
I reached out to Tessa to help revamp my business after 15 years of using the same marketing and promotional materials. She listened to my ideas for expansion and developed not only a logo that captured the three focal areas of my business, but also helped me build a social media strategy that has seen me tap into my target market much more effectively. I love the simplified look and feel of all my materials. It's given me the confidence to build my business with renewed energy and enthusiasm.
Lush Perspectives
