White paper lead magnet

About this project

In order to obtain new leads, we recommended Graphisoft North America create a Lead Magnet that would also reinforce the company’s position as an industry leader.

We therefore created a White Paper which highlighted key pain points felt by architects in the US, and provided recommendations and strategies to improve their business and processes to ensure a long term future.

This project required research, copy-writing, graphic design for the downloadable PDF, plus supporting materials including the lead magnet landing page, social media advertisements, and email flow.